digital marketing experience for 10+ years

Some Use Cases

Automating a Car Sharing startup

Turning customer data into knowledge

For this startup in The Hague I created a fully automated customer journey using Typeform, Zapier, ActiveCampaign and Google sheets to send car usage data from people living in different neighborhoods to their marketing automation platform and fully automated their e-mail flow. 

We used Google sheets to create a formula that calculated on autopilot how much people would save based on their current car usage behavior. 

Tools used 

  • Zapier
  • ActiveCampaign
  • Google Sheets
  • Typeform

Automating A College in Amsterdam

Turning searching parents into a new influx of students

For this entrepreneurial college in Amsterdam, I created and managed all Google ad campaigns, and used Zapier and Activecampaign to not only bring new students in, but cleared up their customer pipelines and automated their entire funnel.

From initial search in Google till subscribing as a new student, marketing data (search intent and keyword) is known to improve quality of students finishing their studies or dropping off during the years and link this to marketing data.

Tools used

  • Zapier
  • Activecampaign
  • Google sheets to send source data across the funnel
  • Semrush
  • Google ads


Managing clients on agency side at Storm Digital (ABN-AMRO)

Working on the first Instagram / IGTV production by a bank.

For Storm Digital, later acquired by Accenture, I independently managed a team of junior marketers on the ABN-AMRO account. Together we also created one of the first Instagram & IGTV campaigns ever by a corporate bank. 

Kickstart the online growth at the biggest Dutch Broadcaster

Growting the social channels and working on big TV productions

For the biggest broadcaster in the Netherlands (TV, Radio and Online) I, over the course of more than 3 years, kickstart their online growth on all their social channels. Not only on the corporate channels, but also on individual TV, Radio and online accounts, working together with TV hosts, head of marketing and editorial offices.  In 2019 I produced, with a team of editors, an online version of Christmas programming on Facebook using online video productions. 

Setting out advertising strategies at this startup

Setting out social advertisement experiments for growth

For 5miles, an online e-learning platform, together with the head of marketing, we set up small experiments using Google Ads, Linkedin ads and Facebook ads to create online growth, bring new customers in and investigate customer demand. 

Automating a webinar setup for this startup in Power BI

Saving time by automating a webinar flow

Small business owners need 1 thing: new customers and save time. For Get Responsive, a business started by a solopreneur selling online training courses in Power BI, I helped him automating his webinar flow using ActiveCampaign and WebinarJam and set up Linkedin ads and YouTube ads to bring in new leads. 

Want to automate your business? Or want to know

more about these use cases?

“Knowledge, thrustworthy and fast communucaton”

We have a great working relation. Koen has knowledge, he is trustworthy and fast in answering our questions. 

“his extensive knowledge made for an optimal end result”

When producing the 2016 ‘Dit zijn wij’ online magazine for Dutch public broadcaster KRO-NCRV, Koen proved to be a valuable contact at the client’s end. His extensive knowledge of online marketing and broad understanding of common digital techniques made project communication easy, which greatly sped up the production process, and made for an optimal end result

“Reliable, flexible and competent”

I worked with Koen for a few months. We were looking for extra capacity in our team and found it with Koen. It was a perfect match from the start. He is reliable, flexible and competent. As a result, we were able to put him to work independently, without any worries, knowing we would be fine.

He was also good on the team, professional enough to visit our customers independently and proactively in his work. All in all; very nice cooperation and that is why I heartily recommend Koen!